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Thinking beyond the letters
As the Festive Season fast approaches, unfortunately, if things continue on their current trajectory, it would appear that the famous ‘last posting date’ may have already passed. However, fret not, as...
View ArticleArriving at the Nokia viNe Brand Design
Nice, though not by us! Nokia viNe Brand Design from James Temple on Vimeo.
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Hanging up on loyalty
This week Marketing magazine has published a round-table report on brand loyalty within mobile telecoms providers. As one of the many slaves to Apple who clamoured for an iPhone as fast as my legs...
View ArticleTiger, tiger
Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool. When Tiger...
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Raging bull
I just wondered, in the wonderland of Twitter, if there was something deep and meaningful to be said about so many of the 19 million people that watched the X-Factor final last weekend now buying the...
View ArticleA big cheer
It’s not often that I blog about someone having done something well (I am comfortable in my cranky, critical skin thank you) however I, uncomfortably, find myself in a position where I genuinely wish...
View ArticleCoke’s Happiness Machine
A really lovely experience idea from Coca-cola. Just wish they’d been having ideas like this in the days when I was at university. Coke / Coca-Cola – The Happiness machine – (2010) 2:00 (USA) Via...
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No time like luxury watch time
Some years ago, I treated myself to a Rolex watch with some inheritance money. I had been working on a project with Rolex shortly before and had somewhat fallen for the allure and myth of the...
View ArticleA big cheer (quick update)
How quickly one can fall from grace. Last weekend I had to get the train down to the coast once again, so armed with my vouchers from National Express I approached the ticket desk at London Liverpool...
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Brand it like Beckham
We live in the same village, eat from the same pie and mash shop and both our dads drink in the same football club so you could say that me and David Beckham are practically family. But he’s not just...
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